The number of domains in the Italian online betting market is set to drastically reduce following a decision made by the ADM, Italy’s Customs and Monopolies Agency.
Italy is about to welcome a new regulated online gambling framework with 46 different companies holding 52 licenses, with some firms managing more than one brand.
Flutter Entertainment, for example, operates Sisal and Snaitech, the latter acquired earlier this year while it has held the former since 2021. It also operates the Betfair Exchange under an Italian domain.
The Italian government has no problem with these business models. What it does have a problem with are the various affiliates which have been reselling licensed betting and gaming products via ‘skin’ websites.
