Norwegian regulator to fine affiliate SEO-Butler for promoting illegal gambling

Friday, May 14, 2021 5:30 AM
  • Daniel O'Boyle, iGaming Business

Norwegian regulator Lotteritilsynet is set to fine affiliate site owner SEO-Butler for promoting illegal gambling websites despite repeated warnings.

The regulator first presented SEO-Butler with an order to stop marketing of illegal gambling websites on its sites on 7 December, 2020.

It then warned on 22 March of this year that if SEO-Butler did not stop promoting these sites, it would be fined.

In response, SEO-Butler issued a letter saying its sites were blocked for users with Norwegian IP addresses.

However, reviews between 19 April and 3 May showed that while many sites were blocked, four sites had dot.no domains and were available to view. SEO-Butler continued to promote illegal gambling on these sites.