A study released Wednesday by LaneTerralever (LT) found that non-gaming options factor hugely into which brick-and-mortar casinos gamblers choose to frequent — especially among younger adults.
LT’s study included 1,533 gamblers between the ages of 21-75. Among Millennials, 83.9% said they took restaurants, bars, and live entertainment into account when deciding between casinos, a number that was slightly lower for Gen Z (80.5%) and more so for Gen X (76.1%) and Baby Boomers (65.3%).
Restaurants and bars were the top non-gaming activity mentioned for local casinos at 40.9%, followed by live entertainment at 23.2% and hotel amenities at 16%. And while, across all generations, 20% of patrons spent time doing something other than gambling at retail casinos, that figure soared to 68% among Millennials.
