On April 4, Ontario announced it would allow several new forms of sports betting after a federal law officially lifted the ban in June 2021.
The province consists of more than 14 million people, and CBC projects that it could rake in a projected $800 million in revenue.
The NHL didn’t waste any time taking advantage of the new opportunity, either. On Thursday, the league announced two of its current sports betting partners, FanDuel and BetMGM, have extended their services to Canada.
The deals make the two companies the NHL’s first “North American sports betting partners.” They will include signage, in-person activations, and “custom content” on NHL media.