Major leagues, players associations, and team owners are pouring money into Fanatics as part of the digital sports platform’s $1.5 billion funding round at a $27 billion valuation.
The round, initially announced in March, was led by the NFL, which invested $320 million in fresh capital, a Fanatics representative confirmed to Front Office Sports.
Also participating were [the] NFL Players Association, Major League Baseball and its owners, MLB Players Association, National Hockey League, Brooklyn Nets owner Joseph Tsai’s Blue Pool Capital, [and] Paris Saint-Germain owner Qatar Investment Authority.
Leagues, players associations, and team owners now own around 10% of the company. The round also included BlackRock, Fidelity, and MSD Capital.
