The NFL is extending its relationship with Genius Sports for three additional years, giving the company exclusive data and live video rights through the 2027-28 season.
Under the extension, Genius Sports will remain the middleman between the NFL’s official data feed and sportsbooks looking to build markets off the fastest possible in-game information. Genius will also sell data to media companies—that’s the “Next Gen Stats” that fans see on broadcasts—and remain the exclusive gatekeeper to live game broadcasts that sportsbooks can purchase to show alongside their odds. The company is getting access to more streaming games under the new extension.
