Newcastle United FC has added a third sports betting operator into its portfolio of official partners, naming BoyleSports its UK and Ireland betting partner.
The two-season partnership will feature a fan engagement element for Magpies supporters in the 18+ demographic, with the Dundalk-based bookmaker initiating a range of activations, competitions and experiences in addition to launching exclusive promotions and special offers around matchdays.
The operator, which is active in both the UK and Ireland sports betting markets, will also gain marketing exposure from branded betting terminals installed at the Premier League team’s 52,305 St James Park stadium.
Dale Aitchison, Head of Commercial at Newcastle United, remarked: “We are very pleased to welcome BoyleSports on board and we look forward to kicking off our partnership as the new season begins.
