The Buffalo Bills are going all-in on New York sports betting. The NFL franchise on Saturday announced it has signed a multi-year partnership with Caesars Sportsbook to make it an official mobile sports betting partner.
It’s the second such partnership announced by the club this week. The Bills previously announced a similar partnership with FanDuel.
The Bills’ agreement with Caesars combines custom fan experiences, significant sponsorship assets, and provides Caesars Sportsbook with naming rights to a new sportsbook-style premium club lounge at the Bills’ Highmark Stadium.
In addition to the new space, Caesars Sportsbook will be allowed to use official Buffalo Bills logos and marks.
