Hard Rock International has been operating The Mirage for nearly three months, but any significant sign its under new ownership can be seen in a few spots inside the hotel-casino.
That’s because most of the initial alterations have occurred behind the scenes — operational changes such as moving the human resources department on-site, changing the IT and reservation system to Hard Rock programs and incorporating its Unity loyalty rewards program. But the hotel-casino’s leaders say they are starting to make the property their own.
Joe Lupo was tapped to be the president of the future Hard Rock Hotel Las Vegas and is leading it through its remaining years under The Mirage brand. With a resume that boasts leadership roles at Hard Rock properties, including in Atlantic City and Tampa, Florida, Lupo said he’s focused on increasing gaming volume and supporting a cohesive team.