New African trade group calls for collaboration, end to fragmented regulations

Sunday, September 28, 2025 2:37 PM
  • Emmanuel Okpetim, iGaming Business

Peter Kesitilwe, former head of the Botswana Gambling Authority, will spearhead new African gaming trade body, the African iGaming Alliance (AIA), a group whose goal is to forge collaboration between operators and stakeholders to help steer policymakers away from increased taxation and other counterproductive measures.

The group was formed by four prominent operators in the market – Betway, BetPawa, 888Africa and Sportybet – but Kesitilwe said it is actively recruiting more operators.

Kesitilwe brings over nine years of experience at the Botswana Gambling Authority, where he acted as CEO for the last almost two years.

Speaking to iGB on Tuesday, Kesitilwe’s core message is the African iGaming Alliance is not looking to compete with gambling regulators or independent operators across the continent.