Joe Asher has been around gambling, casinos and horse racing all his life, so it shouldn’t come as a surprise that his new sportsbook, Boomer’s, is named for a horse.
Actually, it’s named for a family dog who took its name from a Canadian racehorse, Boomer Drummond.
Asher figures it fits right in with sports, as a nickname for former MVP quarterback Boomer Esiason, legendary ESPN broadcaster Chris Berman, who goes by “Boomer,” and the University of Oklahoma’s famed Boomer Sooner rallying cry.
Boomer was a rescued Dachshund-cocker spaniel mix who lived to be 17 and died last Thanksgiving. He would hang out with the other Asher family dog with a gambling-related name, Lucky.
