It will be more difficult for online gambling companies to advertise their games of chance starting in 2023. The Netherlands will then ban several forms of advertisement, including sponsoring the shirts of sports teams, starting in 2025, Legal Protection Minister Franc Weerwind said on Friday.

The associated bill will be introduced in phases. A ban on untargeted advertising will come into effect in 2023. This concerns advertising that people have not actively shown an interest in, such as by using search engines online to find gambling websites. From 2024, online gambling companies will no longer be allowed to sponsor programs and events. A year later, there will be a ban on sponsoring sports facilities and shirts.