Artificial intelligence (AI) is fast becoming the backbone of sports betting trading, according to new data published by Kambi.
Kambi’s 2025 Sports Betting Trends Report revealed that almost half (48%) of all bets placed across the supplier’s network in 2025 were priced using AI-driven trading models, up sharply from 28% in 2023.
This figure underlines how quickly automation is reshaping sportsbook operations and is evidence of the technology evolving rapidly to become more than just a supporting tool.
As sportsbook operators expand the number of available markets – especially player props and Bet Builders – manual pricing models are increasingly unable to keep up.
AI systems are now being deployed by providers to price markets, manage risk exposure and update odds in real time.
