NASCAR has gone all in on sports gambling, as it looks to increase revenue and expand viewership beyond its traditional audience. With the news that North Carolina, NASCAR’s ancestral home, will now sanction online sports gambling, NASCAR believes it can “over-index” on this growing trend. The organization held an event with DraftKings at the NASCAR Hall of Fame to mark the occasion.
North Carolina residents can now place wagers, including on NASCAR, through state-approved sports gambling apps. These include FanDuel, bet365, and DraftKings, among others. This means much more to NASCAR than legal sports gambling in most other states, however.
