Missouri: Caesars unveils Horseshoe brand at former Lumiere Place Casino in St. Louis

Monday, May 9, 2022 10:21 PM
  • Amber Ruch, KFVS-TV

A hotel and casino officially transitioned into a new brand and name with a ribbon cutting ceremony.

According to a release from Caesars Entertainment, more than 100 Horseshoe St. Louis team members, city officials, Caesars Entertainment executives and the public gathered on Tuesday, May 3 to celebrate.

Formerly Lumiere Place Casino and Hotel, it will now be Horseshoe St. Louis.

Caesars Entertainment Regional President Bill Reeg, Horseshoe St. Louis SVP & General Manager Brian Marsh and CEO of Greater St. Louis, Inc. Jason Hall gave remarks on Tuesday. The group then walked over to the newly constructed Horseshoe St. Louis entrance sign where the ribbon cutting took place.