Microbets are having their moment. But not the kind that sportsbooks who’ve invested in perfecting the delivery of these fast-paced, live-action wagers envisioned.
Putting a market speculating on the outcome of the next pitch in baseball or next type of football play in front of a bettor in real-time, with sufficient leeway to entice them to act and enough lag time to allow the bet to process, is difficult enough. If bettors actually want to absorb their game on television, they’re likely bound for complete frustration, with modern television latency making the image on their screen upwards of 30 seconds behind the data feed on their betting app.
They could follow the live stream in the app if one is available. But then they’re really not watching their game anymore.
