Despite already partnering with BetMGM and WynnBET, the Detroit Lions have struck up another sports betting partnership, this one with the latest entry into Michigan’s sportsbook wars: Soaring Eagle Casino.
And while most sports team/sportsbook sponsorships take on the same flavor – signage at the stadium, special offers for fans – this deal takes things into the living room, as Soaring Eagle will be partnering with the team on the upcoming Inside the Den television specials and the weekly Inside the Pride show. Additionally, the casino will be sponsoring Power Hour at Ford Field on game days.
“Soaring Eagle Gaming is honored to join forces with the Detroit Lions in a multi-year partnership that will bring excitement to Lions fans,” Soaring Eagle Gaming CEO Melinda Coffin said.
