PENN Entertainment is hoping the launch of ESPN Bet will immediately its Hollywood Casino Online make it a player in the online gambling industry.
What could make that hope come true is if PENN is able to strike effectively with its online casino in the states where it will be licensed.
Included in that is Michigan, where it will be part of a top-heavy Michigan online casinos market.
A lot of the national attention to the deal between ESPN and PENN focused on the online sportsbook aspect.
