A digital marketing platform, called northampton.live is getting a $75,000 boost to draw visitors to the city and promote local music, dining and entertainment businesses.

The money is coming from the Massachusetts Gaming Commission (MSG), which has granted money to the city since 2017 to mitigate the financial impacts of casino gaming in the region. Since 2015, the MSG has issued nearly $23 million to various communities to offset the impact costs of casino gaming on local tourism industries.

City officials said that the marketing platform — particularly during the pandemic — has proven to be an “invaluable resource” that reaches thousands of viewers near and far through social media campaigns.