The Las Vegas Convention and Visitors Authority is returning to humorous storytelling with next week’s debut of a multimillion-dollar consumer advertising campaign to boost tourism.
The LVCVA board of directors on Tuesday got its first look at a pair of 30-second and 45-second video ads that give potential visitors permission to make time for themselves for a trip to Vegas.
“The kids are back in school, the in-laws are back home, we’ve done our family reunions and done all these other obligations we’ve needed to meet,” said LVCVA Chief Marketing Officer Kate Wik. “Now, we need time for ourselves. This campaign is speaking directly to the general consumer and connecting with them and letting them know that they have permission to carve out time for themselves and there is no better answer to meet that need than Las Vegas.”
