Kenya’s Betting Control and Licencing Board (BCLB) has set out its advertising guidelines for gambling related content within the country, with strict guidelines around times for broadcast and responsible gambling messaging requirements.
BCLB reveals advertising guidelines for gambling in Kenya
The new guidelines – which come into effect immediately – state that only operators approved by the BCLB are permitted to advertise, and any ads must be approved by the board before airing or printing. A BCLB licence number should also be visible within the ad.
BCLB has placed great emphasis on responsible gaming with regards to the guidelines. Every ad must carry a responsible gaming message, specify the 18 or over age limit, display a customer care number at all times, and gambling cannot be glamorised in any way.
