LeoVegas Group has introduced individual deposit limits for all UK customers as part of a wider effort to increase safer gambling interactions and improve affordability checks with players.
Using third-party data and a proprietary risk prediction model, UK players will be assigned a personal deposit limit at their first deposit, which will then be continually re-evaluated using up-to-date data.
Customers in the UK were already being encouraged to access safer gambling tools through AI-powered messaging on the LeoVegas website, but LeoVegas said that the new deposit limits will strengthen its safer gambling offering.
The personalised deposit limits and affordability checks will be launched across all LeoVegas UK-facing brands, including LeoVegas.com, PinkCasino, BetUK, and 21.co.uk.
