Las Vegas: Why Sphere won’t have a role in upcoming CES trade show

Wednesday, December 20, 2023 2:39 PM
  • Richard N. Velotta , Las Vegas Review-Journal

Las Vegas’ newest technological marvel, the Sphere, won’t be a part of CES when the massive trade show opens in Las Vegas Jan. 9.

In an interview with the Review-Journal on Monday, Gary Shapiro, president of the Consumer Technology Association, which sponsors the trade show expected to be attended by 130,000 people in January, indicated the cost was too high to develop an event within the performance venue that opened in September.

“They quoted a price to us which was just like beyond our capacity,” Shapiro said. “We’re a nonprofit organization. We turn money back to industry.”