Las Vegas saw a much younger and higher-spending average visitor during 2021, even though fewer people said they came to the Strip to gamble.
That’s one takeaway from the Las Vegas Convention and Visitors Authority 2021 Visitor Profile Survey, which also found tourists were far more ethnically diverse than in previous years and many brought their young children.
Meanwhile, more than half of those surveyed said their main purpose for coming to Las Vegas was for “vacation and pleasure,” and they booked their trip between one week and one month before they arrived.
Still, even with nearly one-quarter fewer visitors than Las Vegas saw in pre-pandemic 2019, gaming revenue hit an all-time record of $7.07 billion on the Strip last year.