Las Vegas touts $1.5B Formula One impact, but reality is complicated

Las Vegas touts $1.5B Formula One impact, but reality is complicated

Article brief provided by Front Office Sports
  • Colin Salao, Front Office Sports
August 3, 2024 11:58 AM

At face value, it seems Formula One’s inaugural Las Vegas Grand Prix last November was a resounding success.

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F1 announced the race brought an economic impact of $1.5 billion to the city—which is 50% more than what Super Bowl LVIII generated three months later. The race also pulled in 1.3 million viewers, more than the average F1 race last season, despite the 1 a.m. ET start time and both the drivers’ and constructors’ championships already clinched.

On Monday, the league announced a deal with the Las Vegas Convention and Visitors Authority to “strengthen the relationship between F1 and Las Vegas” by the time the second iteration of the race comes around.