There’s no question that the average visitor to Las Vegas has changed over the years. Even without the Las Vegas Convention and Visitors Authority’s recently released 2022 Las Vegas Visitor Profile Study, it’s clear the typical tourist is skewing younger and is more ethnically diverse.
The entertainment options in the city include more performers who appeal to younger audiences, and the rise of sports entertainment — for both spectator and participatory events — makes Southern Nevada a place to gather, even for those not old enough to gamble legally.
The release of the chart-filled, 46-page document this month presents a new challenge for marketers to come up with ways to use the data gathered to develop campaigns to attract more visitors.
But that’s the purpose of producing the annual report, according to Kevin Bagger, vice president of the LVCVA Research Center.
