Since Circa Sports launched its first high-stakes NFL contest in 2019, the Las Vegas-based sportsbook has always been comfortable with the endeavor being a money loser.

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“Getting people on property, experiencing what we’re doing here at Circa Las Vegas and Circa Sports – that’s really the whole point of what we’re doing,” Jeffrey Benson, Circa’s sportsbook operations manager, told US Bets. “It really helps us in terms of getting people in the door, growing our casino business, getting our name out there.”

Last year, Circa wound up with a $1.92 million overlay on its Circa Survivor contest, said Benson.