Luxor’s HyperX Arena has held 700 events and hosted more than 500,000 people since it opened in 2018.
And California-based HyperX and Allied Esports, a subsidiary of Allied Gaming & Entertainment Inc., announced Monday it has renewed its naming rights agreement with the 1,000-capacity arena, that hosts a number of esports tournaments and events. Terms of the deal were not disclosed.
“HyperX is excited to retain the naming rights sponsorship of the HyperX Arena Las Vegas and continue our commitment and dedication to esports and the gaming community,” said Daniel Kelley, HyperX’s director of marketing. “Allied Esports is a key partner for us, with their ability to deliver a best-in-class esports destination in a city that has become nationally known for its esports, sports and entertainment.”
