By summer, people looking at the Sphere will be able to hear it as well as see it.
Sphere Executive Chairman and CEO James Dolan on Friday told investors on the company’s third-quarter earnings call that an audio component is coming to the Las Vegas venue’s exosphere.
In response to an investor’s question about how the company could further monetize the exosphere beyond advertising, Dolan said sound is coming.
“We think that there’s more to do with the exosphere,” he said. “We think that we’ll be able this year, probably this summer, to be able to add an audio component that goes along with the exosphere, which will make, of course, make the medium even more attractive. So we’re still pretty bullish on the exosphere.”