Las Vegas room pricing is right? Rates down for Super Bowl 60

Friday, February 6, 2026 2:43 PM
Image aggregated from Las Vegas Review-Journal.
  • Richard N. Velotta, Las Vegas Review-Journal

Whether it’s a reaction to the “Vegas is dead” narrative or a routine effort to fill hotel rooms, the city’s bid to attract customers for the Super Bowl weekend is unlike any in recent memory, with Strip rooms going for less than $100 a night and the typical luxury outlets tamping down room rates.

Analysts weighing in on Super Bowl room pricing suspect the lower pricing is a result of industry efforts to respond to the view by some that Las Vegas is overpriced.

For years, Las Vegas has been considered a great place to watch the NFL championship game for those who can’t attend the game itself.