BLVD is not a shopping center.
“It’s a combination of retail, experiential branding, special events,” said Michael Hirschfeld, vice chairman of JLL, who oversees leasing for the project. “You’re not walking in and seeing all the same stores you see in every mall.”
BLVD replaced the Hawaiian Marketplace after it closed in 2022, but plans have been in the works since 2018. Developers Gindi Capital are large Strip property owners — owning almost everything from the BLVD down to the MGM Grand — totalling around 2,000 linear feet.
“It evolved, obviously, with [COVID] lockdown, we had ample opportunity to sort of refine it,” said Hirschfeld. “Everything about this project is geared to making it work best for retailers.”
