Emmanuelle Vaugeois has been organizing multi-day tours of the West for Europeans through her business, Scenic Roads, since it opened in 2018.
Travelers, mostly from France, Switzerland, Belgium and other French-speaking countries, will often book a big group for a motor coach tour through her to see some of the most scenic places in North America. But Vaugeois said she started to notice fewer bookings after the 2024 election, when public perception in some European countries shifted after President Donald Trump’s administration began discussing an immigration crackdown.
“They have the idea that right now they are not welcome in the country, so they’re not booking,” she said.
