A North Las Vegas hotel-casino will officially kick off its renovation and rebranding next week into a Latino-focused property, a move the owners say would be a first in the country.

Lucky Club near the Cheyenne Avenue exit of Interstate 15 will be renamed the Ojos Locos Sports Cantina y Casino at Hotel Jefe. A groundbreaking ceremony is set for Tuesday morning.

Seth Schorr, CEO of the Lucky Club’s owner Fifth Street Gaming, said while the site has catered to the Latino community since the company acquired it in 2007, they have long wanted to completely focus on the community.

“I think that Latino community is one that is deserving of an experience that is designed specifically for them in every way,” Schorr said.