The convergence of a major convention, political events and the Super Bowl over 30 days in January and February will put Las Vegas on the global stage.
The CES consumer electronics trade show, which annually draws more than 4,000 media members from around the world, the Super Bowl, one of the most watched sporting events in the world, with primary elections and a Republican caucus sandwiched in between, will bring more attention to the city than ever before.
“The clear winner is going to be Vegas,” said R&R Partners principal Billy Vassiliadis, an expert in media, advertising and political consultancy. “It’s not just hosting big events, it’s the spectrum of those events.”
