As many as 334,000 people are projected to visit Las Vegas and surrounding areas over the five-day Fourth of July holiday weekend, hospitality industry officials said Thursday.
The visitor estimation is roughly 5.4 percent higher than the total during the four-day Fourth of July holiday last year, according to the Las Vegas Convention and Visitors Authority. Estimated Friday-through-Tuesday occupancy is expected to rise to 93 percent, about two percentage points higher than 2022. The long weekend is projected to generate $386 million in direct spending and $682 million in indirect spending.
Resorts are preparing for an active five days, as desert temperatures climb above 100 degrees. Virginia Valentine, president of the Nevada Resorts Association, said the demand for travel to Las Vegas is strong and that visitors have more to do in town this holiday stretch, such as pool parties, residencies, a WNBA home game and fireworks shows across the valley.
