In the waning days of Caesars Entertainment’s two-year bankruptcy reorganization, creditors struggled with a name for a new spin-off company taking ownership of 19 casinos that would control the land and lease the properties back to the operator.
Consultants suggested Senatus Populusque Romanus, or SPQR, the term used for the government of ancient Rome. They also suggested VICI, from Julius Caesar’s Latin catchphrase: “Veni, Vidi, Vici,” which translates into “I came, I saw, I conquered.”
According to the authors of the book The Caesars Palace Coup, which recounted the casino company’s $18 billion restructuring that ended in 2017, VICI won out because of its simplicity.
Four years later, VICI Properties has seemingly conquered the casino market.
