A Las Vegas gaming entrepreneur has a simple message to casino companies to jump-start profitability — quit nickel-and-diming your gambling customers and come up with incentives for them to spend more when they visit.
Acres Technology founder and CEO John Acres, who has made a career of developing technological systems to encourage increased and responsible game play, told the Bob Maheu “First Wednesday” group meeting at the Ahearn Hotel that the gaming industry must pivot from its current pricing trajectory if it wants to return to record profitability.
“Las Vegas needs to change, but also what we need to give our casino managers permission to change,” Acres said in his 30-minute address.
