Tourism leaders are dubbing Las Vegas the “Greatest Arena on Earth” through a new ad campaign aimed at drawing sports fans.
The ad from the Las Vegas Convention and Visitors Authority captures the growing sports landscape in Southern Nevada, highlighting the variety of events that occur in the area annually.
With the addition of the Golden Knights and T-Mobile Arena and the Raiders and Allegiant Stadium, big-time sporting events are becoming a large draw for tourists.
Steve Hill, LVCVA CEO, said the ad is part of changing the tune of Las Vegas from the “Entertainment Capital of the World” to the “Sports and Entertainment Capital of the World.”
