Kindred Group has released its data on the 2022 World Cup in a bid to challenge misconceptions about customer behaviour.
As noted by Kindred Head of Corporate Affairs Tom Banks on the Betting and Gaming Council (BGC) website, the group’s data shows there was no increase in customer harm detection during the tournament in Qatar.
Kindred explained that 45% of its UK customer base had at least one voluntary control tool on their account in the third quarter of 2022, but over the last 90 days including the World Cup, this figure has increased to 57%.
The total represents a 185% increase from Euro 2020, when around 20% of its UK customers were using responsible gambling (RG) tools.
