Kindred Group Plc cites that improved customer interventions have led to a ‘slight decrease’ in revenue share generated from harmful gambling, recorded during the close of 2023.
The Stockholm-listed gambling group continues to report on responsible gambling metrics and customer interventions on a quarterly basis as part of its ‘Journey towards Zero’- a social responsibility initiative launched in February 2021.
Updating stakeholders, during Q4 Kindred saw its share of gross winnings accumulated from high-risk accounts stand at 3.1% – a decline on 3.3% reported during Q3. The figure sees Kindred detail stable tracking of safer gambling metrics, which stood at 3.1% during year trading.
Of significance to Kindred’s safer gambling objectives, the percentage of detected customers who exhibited improved behaviour after interventions increased to 87.4%.
