Kindred Group has announced two enhancements of its sports betting product, leveraging Kambi Group’s sports betting services whilst working to boost the scope of its own Kindred Racing Platform (KRP).
The three-year deal between the Stockholm Nasdaq-listed gambling groups will see Kindred utilise Kambi’s B2B sports betting platform until the end of 2026 as it looks to roll out its long-term strategy, whilst the latter company has stated that there will be a minimum revenue contribution from its partner of €55 million across the term.
Kindred has underscored an end goal of securing greater end-to-end control of its product offering and strengthening customer experience, aiming to develop KRP into a complete in-house sportsbook platform in pursuit of this objective.
