To support plans for the launch of a new proprietary platform in the US, Kindred has signed a sports data supply agreement with EveryMatrix sportsbook division Oddsmatrix.
OddsMatrix will provide the Unibet and 32Red operator with historical and current data covering ice hockey, basketball, tennis and football, providing a particular boost to Kindred’s proprietary modelling technology.
An established group in Europe, Kindred is moving towards a B2B operation in the US, having launched its proprietary platform in New Jersey and Pennsylvania. The group has also gone down a B2B2C route in states such as Washington, operating Unibet branded sportsbooks in tribal casinos.
