Kenya’s ICT House Committee has announced that Kenya’s National Assembly could soon adopt measures that restrict or ban gambling and betting-themed television programmes.

This could be put in place if the House considers a host of recommendations made by gambling regulators.

The announcement comes two months after Kenya’s Betting Control and Licensing Board (BCLB) set out Kenya’s guidelines for gambling advertising, permitting broadcast ads for the first time. The rules include restrictions around broadcasting times and responsible gambling message integration.

The potential measures are currently being considered by the Departmental Committee on Information, Communication and Innovation in the form of amendments to the country’s planned overhaul of its gambling legislation, first proposed in 2019.