Online sports betting provider Kambi Group has acquired front-end technology specialist Shape Games for an initial €38.5m ( £33.5m/$38.4m).
The acquisition agreement also includes a performance-related earnout of up to €39.6m, potentially bringing the total consideration to €78.1m, all of which will be paid in cash.
Headquartered in Denmark, Shape Games’ front-end technology supports customers with driving customer engagement and retention, with the provider counting Danske Spil, Norsk Tipping, BetWarrior and JACK Entertainment among its clients.
The acquisition builds on an established partnership between the two businesses, with Kambi and Shape Games having worked together on tender processes to secure turnkey contracts.
