As the dust settles on Latin America’s betting boom and European firms prepare for taxation onslaughts, a deeper attention falls on African markets to become new growth domains.
A spotlight falls on Ghana as Kaizen Gaming’s flagship sportsbook brand Betano sets its sights on stamping its footprint in West Africa. The company launched in Ghana back in February, its 20th market launch overall and second market in Africa after Nigeria.
Once more Kaizen will bet on the agility of Betano to deliver a hyper-localised platform to scale Ghana, viewed as Africa’s most competitive and cutthroat market for International brands.
“We believe that there are opportunities in all regions and this is shown by our expansion globally over the past few years,” said George Skarlatos, Kaizen Gaming’s Director of Business Development.
