Jacobs CEO says Reno’s J Resort ‘will be the nicest casino in the market’

Sunday, April 20, 2025 1:15 PM
Photo:  Jacobs Entertainment (courtesy)
  • Rob Sabo, Nevada Appeal

Jeff Jacobs says he’s at the halfway mark of his extensive redevelopment plan for West Fourth Street.

Jacobs, chief executive officer of Jacobs Entertainment, April 17 announced an additional $128 million of development for J Resort and the land surrounding it. Redevelopment work includes creating a new grand front entrance to the hotel-casino, adding a 400-seat banquet hall, and creation of an outdoor festival grounds that will host its inaugural concert May 10-11.

Additional new and redevelopment projects also include transforming the shuttered Bonanza Inn hotel at 214 W. Fourth St. into a 57-unit affordable workplace housing complex that will be known as The Breeze, and creation of Glow Gardens, a 300-seat special events facility that will accommodate several existing structures on West Fourth Street.