LiveDuel, a Cork-based sports betting start-up, expects to go live with its product later this year after it closes a funding round of $2.5 million. The firm, which was founded by Will Martin, Alex Djordjevic and Laura Bosazzi in 2021, currently has six staff and has raised €250,000 in funding to date.
The business has developed a sports betting platform aimed at the younger generation coming onto the market. It operates under the hood like an exchange, with all action and winnings solely determined by the user betting movement, playing against each other rather than a sportsbook itself.
The part that faces the consumer, however, appears more like a traditional sportsbook, to simplify the interface for punters.
