Gaming Society, a relatively new company focused on inclusivity in sports betting and co-founded by Kevin Garnett, added Derek Jeter, Sheryl Swoopes, and Chelsea Gray to its advisory board of directors last week.
The big-name additions come on the heels of the formation of a partnership between Gaming Society and UNLV’s International Gaming Institute (IGI) that will seek to better understand the behavior of female sports bettors.
Jeter’s connection to Gaming Society comes through the company’s other co-founder, Jaymee Messler, who started The Players’ Tribune with Jeter back in 2014. Swoopes, of course, is among the most legendary players in women’s basketball history, winning Olympic gold three times to go with four WNBA championships and three league MVP awards.
