One year after launching its $300 million permanent casino, the Hard Rock Casino Rockford is looking to add a hotel and other amenities to defend its turf against the Ho-Chunk Nation, which is building a casino complex 18 miles away in Beloit, Wisconsin.
The casino border war could see millions of dollars in play across state lines in an escalating competition for customers when Ho-Chunk Gaming Beloit opens next summer. Both sides are preparing for battle.
“Everything’s on the table,” said Geno Iafrate, president of Hard Rock Casino Rockford. “It’s really about a thoughtful plan that allows us to stay ahead of the regional competition and make substantial, significant enhancements to our facility.”
