ICE London organizers Clarion Gaming have confirmed that the 2023 edition of the world’s largest gaming industry trade show, held from 7 to 9 February at ExCeL London, set a new attendance record with more than 40,000 unique attendees.
While exact numbers are awaiting independent audit, Clarion said Wednesday that the 2023 was above 40,000 and well above the previous record of 36,000 attendees set in 2020 – the last pre-pandemic edition of ICE. Around 24,000 attendees took part in the scaled down 2022 version of the show.
“It’s very important to stress that the data is subject to independent verification however we are confident that ICE has broken through the 40,000 high point and in the process set a new attendance record for a show which in its original format dates back to the 1930s,” said Stuart Hunter, Managing Director of Clarion Gaming.
